Monday, October 3, 2016

Cheryl Wicker - Coach at Amplify with PR

Cheryl Wicker, PR expert, speaker, agency owner and entertainment professional has branched out to use her expertise and knowledge gained in the industry to launch a new coaching program for professionals who want to learn to effectively do their own publicity. This “hands-on” solution is perfect for those on a tight budget, or for people who simply prefer to do their own marketing. Using virtual workshops and coaching calls to walk clients through the process, Wicker created “Amplify: How to Get Your Message HeardThrough Free Media Exposure” to teach them how to do their own PR during a 6 week program. A free educational webinar based on the program is currently available to those wanting to learn more:

Equally comfortable both in front of and behind the camera (‘Flag of My Father,’ ‘Finding Normal,’ and ‘God’s Not Dead.’), plus with additional experience as a multi-media journalist and working at Howard Publishing (now Howard Books with Simon & Schuster), Wicker is a multi-talented creative freelancer, utilizing communication, promotion, organizational and networking skills in a variety of roles: TV/film producer, casting director, actress, publicist, host of “Christian Movie Connect” and Media Correspondent for several events and conferences. As she has become more in demand as a speaker due to her experience in PR, people turned to her for advice with increasing frequency.  “My life mission is to help people of purpose impact the culture through media. However, I have to combine the practicalities of running a business with my mission to help others reach the world with a message that matters,” explains Wicker. “My solution is to help equip and empower people with the necessary tools and knowledge required to do their own PR at a fraction of the cost.”

The Amplify virtual coaching program created by Wicker teaches the ABC’s of DIY PR for both those new to marketing, as well as those who have experience.  Wicker teaches “journalist-focused PR” to help those enrolled in her program to craft a press release that is more likely to capture the interest of journalists who receive numerous pitches daily. Participants in the Amplify program will have access to downloadable material and videos that are used during the training. 

Wicker will be speaking next at the Churches Making Movies Film Festival, a three day event of movie screenings, insightful workshops, and family-friendlyactivities in Elizabeth, New Jersey. Wicker will be leading a workshop on Oct 8th at 10:15am. Her topic, “The Indie's Guide to DIY Film Marketing,” will include teaching you some of the tricks of the trade she uses in her own agency. She will also show you how to hire and manage your own freelance team.

Other workshop leaders include screenwriter Sean Paul Murphy and Isaac Hernandez, Vice President of Parables TV. However, the festivities start Oct 7 with a Red Carpet event with host actress Jenn Gotzon when director Dallas Jenkins will present a Sneak Peek Red Carpet Screening of his eagerly anticipated film, “The Resurrection of Gavin Stone.” Keynote Speaker for the evening will be Mrs. Austen Williams. To learn more about speakers and films, visit

Contact Info For Cheryl Wicker:
Cheryl Wicker - PR Expert & Coach
Free Media
Premier1 Studios - Facebook

Christian Movie Connect - Facebook

Follow @CherylAWicker
Cheryl Wicker - LinkedIn

Cheryl Ariaz Wicker - IMDb
Cafe Connect - Facebook

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