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Jeff Morrill is the co-founder of Planet Subaru and other businesses that have generated over $100,000,000 annually. In Profit Wise, Morrill shares his techniques and principles used to be successful as an entrepreneur. His achievements in
building profitable and ethical companies have been featured in a variety of national media including USA Today, Automotive News, and Entrepreneur Magazine, and the Boston Globe, but this is his first book about is foundational focus on doing the right thing.
Easy to read, and only 111 pages, Profit Wise is packed with info on the ethical practice of running a business. The 10 Chapters give interesting insights into what works to retain good employees and satisfied customers. There is more emphasis on principles and procedures than what will be most profitable. Doing the right thing outweighs putting profit first. Happy employees and clients usually adds to a long-term relationship, a good reputation and financial success.
Morrill also adds questions to ask yourself as well as online resource links. Hiring, Marketing, Negotiating, Leading, and Managing are a few of the topics covered. Some things seem like basic common sense and integrity, but I have run into a few businesses who do not operate on the best standards. This book is wonderful for new business leaders or a good refresher for more established companies.
He also reminds the reader that your business should not be your sole focus. Family, your health, stewardship, giving back to the community, etc. also play a tremendous role in your success. Even the royalties from this book are being donated to charity. I believe this is an excellent resource for anyone running a business, but some of the advice is relatable on a personal level.
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I received a copy of the book from the author for review purposes. However, all opinions are my own.
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