Sunday, June 18, 2017

Unique by Phil Cooke

Unique, the latest book by highly esteemed producer and media consultant Phil Cooke, is a guide to the best way of getting your message or ideas to stand out from all of the other messages received daily in our culture. The average person receives thousands of  messages in one form or another through out the day. How does a pastor or non-profit leader get a message to the intended audience? Getting your voice heard is difficult, but not impossible.

This book was previously released as Branding Faith, but was written before the popularity of social media.  The addition of 30 % new material that directly addresses both opportunities and challenges that were unavailable just a few years ago, the added information is invaluable. Unique

When Phil Cooke wrote Branding Faith several years ago, social media was in its infancy and not many considered it as a resource when advertising or promoting themselves or their product. Today, nearly everyone has a Facebook page, Twitter, Google+, or another type of social media account. Unique incorporates much of the material used in Branding Faith, but adds additional information that reflects society's dependence upon social media. Everyone is looking for the best way to reach out to others and share what they have to say. Name recognition is part of your brand and your reputation, and knowing how to use some of the more common platforms can be vital in sharing your message.

People are leery of considering themselves a "brand", but it has become a more acceptable term. Cooke explains in this book how to use your own strengths and weaknesses to put forward the best image for your own organization. If you believe in your message, you want others to hear it and to know they can rely upon you. Whether you are the pastor of a church, or the leader of a mission outreach or charitable organization, you will be able to get more people to listen and respond if they get to know who you are. We are a culture that easily recognizes brands and logos, so you want to have people recognize your name in a positive light.

If you are new to social media, the summaries of some of the most popular venues are an invaluable resource. A seasoned pro will find useful tips on changing trends and proper "netiquette".  Cooke is an acknowledged expert in this field and has written a clear, concise manual that will show you how to determine your strengths and weaknesses. You may even decide that social media is not for you, and it is better to come to that conclusion before you invest too much in it. The book has great questions at the end of each chapter to help you prepare and evaluate what your need is before you proceed. This book is full of useful tips and insights on how someone can use social media and other tools available to let your voice be heard.

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